The MSRP for a 2023 760i is $113,600, which is much cheaper than BMW charged for the previous-gen model with the V12 engine. You don’t get the performance, but you do get a much more complete vehicle.
Our test 760i was equipped with a host of optional extras, taking the price up to over $162,000. It’s often the case with test cars, as BMW wants to showcase what you can do with a car like this. We’ve already mentioned the optional extras we’d include, apart from the $4,800 Bowers & Wilkens sound system. We didn’t have enough time to explore it properly as there was company in the car the whole time, but any sound system that picks up the church organ in Blink 182’s “What’s My Age Again” is worth having.
For the first time in our experience, we’d have the 7 Series over the S-Class. Mercedes lost the plot by not balancing tech and luxury as well as the Bimmer does. We feel Merc is a little too focused on massive screens; in the BMW, you can put the infotainment screen off. As in, black it out entirely and only use the digital instrument cluster. You can take a break from the tech and sit back and enjoy fine German engineering.
Research used to show that one’s heart beats a little slower in an S-Class as you simply relax, but we’re willing to bet that if that study were to be done again, the 7 Series would claim victory.