The 2023 Canyon starts at $36,900 for the Elevation trim in 2WD ($40,200 with 4WD). That’s more expensive than the Chevy Colorado, which offers a base Work Truck trim for under $30,000, but you do get a lot more as standard with the GMC Canyon. Even the 2024 Ford Ranger starts at under $33k. Stepping up to the AT4X adds a more rugged appearance and off-road capability, along with loads of features, for $55,500, while the Denali gets the luxury goodies minus the off-road kit for $51,000.
If you plan to stay on the pavement, we’d stop at the Denali, but the AT4X bundles all the great stuff from that trim with proper off-road goodies. Toyota has not yet announced pricing for the new Tacoma, including the comparable TRD Pro, but the current model is around $5k cheaper than the Canyon AT4X. We also know the latest Ford Ranger Raptor is similarly priced at $55,365, but it makes almost 100 more hp from its twin-turbo V6. The Canyon AT4X is a solid mid-size truck, but we’re not sure the price allows it to beat the competition outright.