Pillard said the A310 is emblematic of Alpine’s bid for mass appeal: “The A110 is limited in volume because it’s a two-seater, and we know that adding two more seats in a car will make a huge difference.”
That the cars are electric is “not the problem”, Pillard added, but the focus is on giving them each a distinctive character – and therefore appeal – for customers.
Villain said the “vast expertise” that Alpine has at its disposal, including its Formula 1 race team and recently appointed CEO Philippe Krief, formerly of Ferrari and Alfa Romeo, will be instrumental in achieving this.
Villain added that Alpine is working on taking the next A110 “to the next level” for the electric era, saying that he wants the trademark two-seater to be a “reference point for the next 50 years”.
