Because there is no non-hybrid option and even the base SR5 trim comes pretty well-equipped, the 2024 Sequoia lives on the upper end of the full-size SUV segment in terms of pricing. The SR5 starts at $61,275, putting it well above rivals from Ford, GM, Stellantis, and Nissan. Some of that price gap is erased when you equip those vehicles with their optional engines, none of which match the Sequoia on power or torque.
In terms of the new Sequoia, we think the Limited trim is the best bang for your buck at $67,675, but the Platinum trim is worth $73,865 if you want all the bells and whistles. The ultra-luxurious Capstone is nicer, but we think the $78,265 is expensive for what the Sequoia is.
As for the TRD Pro, it’s the priciest Sequoia variant starting at $79,110 ($81,060 as tested, including destination). An equivalent 2024 Chevrolet Tahoe Z71 or GMC Yukon AT4 with the 6.2-liter V8 costs between $76k and $77,295, but they require optional packages to reach the TRD Pro’s equipment level. Unless you go off-roading every weekend with the family, the TRD Off-Road Package offers similar capability and is now available on the more well-equipped Platinum with 4WD for a minimum of $2,310 extra. Optioning your Sequoia like this makes it a smidge more expensive than the TRD Pro.