Urban Automotive, the UK-based aftermarket outfitter that showcased a modified Rolls-Royce Ghost and Range Rover at SEMA 2023, believes that flat-faced alloy wheels and bright interiors will be popular automotive modification trends in 2024.
“As bespoke modifiers of some of the most coveted luxury vehicles in the world, we’re always keeping a close eye on the styles and trends that could lead to the next big thing,” said Simon Dearn, owner and head of design at Urban Automotive.
Flat-faced alloys are in stark contrast to aggressive multi-spoke wheels with two-tone styling. And Urban Automotive says this style option signals a “move towards more retro-inspired builds.” For reference, pictured below are 24-inch custom-forged Cactus Jack x Forgiato wheels used on Kim Kardashian’s Urban Automotive Range Rover.