Pricing for the 2024 Tacoma is up by $2,900 compared to the outgoing truck, but it comes with better technology, 69 hp and 63 lb-ft of torque more than the old naturally aspirated four-pot, and a whole lot more value. You’ll pay $31,500 for a zero option SR XtraCab 4X2 ($34,700 with 4X4 or $33,700 with the Double Cab), excluding destination and handling fees. The SR5 XtraCab 4X2 starts at $36,200 while the TRD PreRunner (a special sporty version) is only available as an XtraCab 4X2 for $38,100.
We recommend the TRD Sport ($39,400 for Double Cab 4X2) or the TRD Off-Road ($41,800 for Double Cab 4X4 6MT), whichever speaks to you more because they provide superior styling and plenty of available features without breaking the bank. Though we love the adaptive suspension in the Limited, it’s a big ask at $52,100 for the Double Cab 4X4.
Looking back at our three metrics for success, Toyota has checked off each box. The new Tacoma has better road manners than before and superior technology, but it hasn’t lost that x-factor that made people love it: that Tacoma-ness is still front and center. Toyota’s only challenge will be building enough to keep up with demand. Watch out mid-size truck segment, the Tacoma is ready to dominate once again.